About Us
LET’S SUCCEED TOGETHER
presearch is a market research firm based in Tel-Aviv that specializes in strategic and tactical research for companies and organizations in the Americas, Europe, Africa, the Middle East, and Asia. We combine best research processes with a broad spectrum of industry vertical experience.
We believe that research should provide you with information that you don't already have. It should also provide you with more than simply a bunch of numbers and graphs. So you can build your brand, get media attention, and educate your consumers or members, research should give you clear guidance - not infinite "maybes." Research isn't improving your bottom line until it accomplishes these objectives. Every endeavor is guided by this vision.
Our goal is to assist you in better understanding your customers, making key decisions, and developing captivating content.
Because no two clients or their difficulties are alike, no two paths are alike. Flexibility is essential. We have a toolbox full of tools, and we're master crafters with advanced degrees who know how to put them to work. We're driven by our passion and desire to continuously learning and pushing to ensure we've gone as far as we can go. It's what allows us to ask the questions that others overlook. And we're well aware that there's always more. If we keep asking why and what if, we'll come up with fresh answers, new perceptive information, and new solutions for our clients. Faster.
Our team, which includes experts from the fields of research, marketing, and media, acts as trusted consultants to industry leaders and marketing professionals. They influence the marketing and positioning of some of the world's most well-known businesses.
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Our goal is to assist you in better understanding your customers, making key decisions, and developing captivating content.
The Value of presearch
WHAT IS A MARKET RESEARCH
The process or activity of acquiring information regarding market demands and preferences is known as market research. This has ramifications for the company's brand, product, customer service, marketing, and sales. By gaining a better understanding of how your audience feels and acts, you can take steps to address those needs and reduce the danger of an experience gap – the difference between what your audience expects and what you really offer.
Market research makes marketers look like rock stars by assisting them in avoiding errors, remaining on topic, and anticipating client wants. Marketing's role is to use research to come up with the greatest viable answer depending on the information available. After that, they must implement the solution, change it, and effectively deliver it to the market.
The customer is frequently the focus of market research (purchasers, consumers, influencers)
The business (product design, promotion, pricing, placement, service, sales)
The opponents (and how their market offerings interact in the market environment)
Traditionally, there have been people who excel at conducting this research, and organizations have placed a high value on their abilities. Brands are guided by their internal capabilities, knowledge, and resources, and this will always remain the case in some degree. However, this methodology meant that companies failed to keep up with the pace of change, and customers suffered as a result of point-in-time market research failing to fully meet their needs.
What is the purpose of market research?
From marketing segmentation to product features, the most successful brands rely on data to educate and gauge their strategy and decision-making.
Brands now have more control over the research they perform and how the data is used thanks to the emergence of tools and partners. This also boosts the speed at which they operate, as having a short lead time allows businesses to respond quickly to changing market conditions and adopt an agile strategy. Partners play a significant role in this process, providing access to extra knowledge, assisting with the recruitment of respondents, conducting surveys, and reporting on the outcomes.
Without research, corporate decisions are dependent on prior consumer behavior at best, and gut instinct at worst. When making commercial choices, market research is used to remove subjective viewpoints.
You may utilize data to answer those questions by doing market research. You may learn how your target consumers feel about your products and services, your brand, and your communication by identifying and getting feedback from them before you go to market.
And you can respond appropriately, allowing you to constantly develop – giving you a better chance of short- and long-term success.